Hi, I’m Aston Majors, a UX/UI strategist based in Dallas, Texas, dedicated to revolutionizing the way users interact with digital platforms. With a proven track record in UX/UI design, user research, and prototyping, I thrive on transforming complex challenges into elegant, user-centric solutions that deliver tangible results.
My career journey began with a BA in Digital Arts & Animation from the University of Silicon Valley, which laid the foundation for my technical expertise and creative approach. Since then, I’ve driven impactful design projects, from streamlining workflows to implementing scalable design systems that enhance both user satisfaction and operational efficiency.
Collaboration fuels my success. Partnering with cross-functional teams, I’ve achieved significant milestones, such as increasing design efficiency by 20%, boosting brand visibility by 60%, and driving merchandise sales through innovative design strategies! Whether crafting immersive game-day graphics or redesigning digital assets to elevate user engagement, I focus on delivering measurable impact.
Proficient in tools like Figma, Adobe Creative Suite, and Webflow, and skilled in coding with HTML, CSS, and JavaScript, I bring a versatile toolkit to every project. This versatility enables me to design responsive interfaces, build prototypes, and create compelling visual content that aligns with client goals.
I’m committed to lifelong learning, continuously refining my skills through certifications in Google UX Design, responsive web development, and more! Staying ahead of design trends ensures I deliver forward-thinking solutions that resonate with audiences and drive success.
WORK EXPERIENCE
UX/UI Strategist
UT Southwestern Medical Center
Dallas. TX
Jun 2022 - Present
Developed user-centexred designs and prototypes, enhancing user satisfaction and engagement significantly. Collaborated with cross-functional teams to streamline design processes, leading to a 12% increase in efficiency. Conducted user research and usability testing, resulting in actionable insights that improved product usability. Implemented design systems and guidelines, ensuring consistency and coherence across all digital platforms.
Senior Art Director
Dallas Mavericks
Dallas. TX
Sep 2017 - Jun 2022
Led creative direction for marketing campaigns, boosting fan engagement by 60%, enhancing brand visibility. Directed a team of designers to produce high-quality visual content, resulting in increased merchandise sales. Developed innovative design strategies, improving social media reach and audience interaction. Collaborated with cross-functional teams to ensure brand consistency, achieving measurable marketing success.
Graphic Design Coordinator
Frisco RoughRiders
Frisco. TX
Feb 2016 - Sep 2017
Designed marketing materials, boosting fan engagement by 12% - Adobe Creative Suite - Solved design issues. Created promotional graphics, increasing home game ticket sales - Photoshop, Illustrator - Addressed branding needs. Developed visual content for social media, growing followers by 8% - Social media platforms - Managed multiple projects. Led redesign of team merchandise, increasing sales by 15% - Analyzed market trends - Enhanced revenue streams.

Select Projects: 2017 All-Star Game, Red Ale Beer, GameBoy Theme Night Jerseys, & web banners
Graphic Designer
San Francisco 49ers
San Francisco. CA
Jun 2015 - Feb 2016
Created marketing materials, leading to a noticeable increase in fan engagement and ticket sales. Collaborated with marketing team to produce visually appealing graphics for social media campaigns. Developed brand-consistent graphics that enhanced the team's visual identity and public image. Created game-day graphics that improved fan experience and contributed to higher attendance rates. Spearheaded design of marketing materials, boosting fan engagement and ticket sales. Teamed up with marketing for social media graphics, enhancing visual appeal and online presence.

Select Projects: 16 Players to Watch, Anquan Boldin's 1K Catch, & Showdown Game Graphics
Freelance Graphic Designer
Tampa Bay Buccaneers
Tampa, FL
Mar 2014 - Jun 2015
Produce designs and provide web layouts. Suggest new design ideas while maintaining the brand’s identity. Production work included finalizing files, proofing and making sure images were print-ready in a timely manner.

Select Projects: 2013 Holiday Campaign, Intro Cheerleaders Banner, & Data Crunch
EDUCATION
CERTIFICATIONS & ACCOMPLISHMENTS
Bachelor of Digital Arts & Animation (DAA)
University of Silicon Valley
Sunnyvale, CA
2010 - 2014
• MarComs Gold Award: Web Based / 405. Educational Institution
• Google UX Design Certification
• Programming with JavaScript Certification
• Google Analytics Certification
• Responsive Website Basics: Code with HTML, CSS, and JavaScript Certification
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